Marketing…with a Human Touch
Hi, I’m Deanna. I help brands remember that customers are people.
For more than 20 years I’ve helped businesses grow by building real relationships with the people they serve. Now I share what I’ve learned through talks and writing, with a focus on B2I (business-to-individual) marketing and on using AI to strengthen human connection rather than replace it.
As heard on and featured in
What I talk about
Technology works best when it helps people feel seen
Every talk and article I share comes back to that idea. These are the conversations I’m asked to lead most often.
B2I Marketing
Why treating customers as individuals, rather than segments, builds loyalty that outlasts any single campaign.
AI with a Human Touch
Practical ways to use AI tools that save time and sharpen insight while protecting the trust and privacy of your customers.
Leading with Empathy
Building human-first marketing teams, mentoring emerging talent and finding your voice as a woman in leadership.
Growing a Small Business
Marketing strategies for founders and owners who want to scale sustainably and keep their customers at the center.
A little about me
I started at the front desk, and I’ve never forgotten the view from there
My career began as a receptionist. Greeting every person who walked through the door taught me what I still believe about marketing: people remember how you made them feel. I carried that lesson into marketing leadership roles across tech, manufacturing and media, and into my doctoral work in strategic marketing.
Today I advise growing brands through Deanna Read Marketing and mentor the next generation of marketers through Lead Teach Market.
Deanna is an engaging guest who brings sharp insights into B2I marketing and the use of AI to enhance efforts without losing human connection.
Phantom Electric Ghost Podcast
Recent writing
Ideas worth a second cup of coffee
Kind words
What colleagues and hosts say
“Deanna is an outstanding marketing professional I had the pleasure of working with at Lavi Industries. She skillfully managed everything from social media and email templates to trade show collateral and successful campaigns.”
Chris Gale
Lavi Industries
“Deanna is a digital marketing powerhouse! At Mooko, her expertise in event coordination, website design, social media and SEO drove exceptional results. Her blend of creativity, strategy and vision makes her an invaluable asset.”
Minji Pae
Mooko Media
“Deanna is a lovely guest. Natural and very well informed. We had a great discussion around the virtues of B2I and keeping customers at the heart of everything we do in marketing. Highly recommended guest.”
Neil Wilkins
Podcast Host
Where my work lives
Looking for something specific?
Deanna Read Marketing
Strategy and hands-on marketing support for growing businesses that want to connect with customers on a personal level.
Lead Teach Market
Practical leadership and mentorship for marketers at every stage, from first job to the corner office.
Hiring a marketing leader?
My resume, career highlights and references live on a dedicated site for recruiters and hiring managers.
Planning an event or a podcast episode?
I’d love to hear about your audience and what you hope they walk away with.