Published Articles

A cartoon of several business men riding bikes in a race

Stop Chasing Your Competitors: The Cost of Playing Follow-the-Leader

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Fail Better: Why Innovation Depends on the Freedom to Fail

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Harnessing AI for Deeper Customer Connections in Relationship Marketing

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AI’s Inevitable Evolution – And the Human Connection It Can’t Touch

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Navigating the Oceans of Business: Are You Swimming in a Red Ocean or Sailing in a Blue Ocean?

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Ditch the Solo Act and Level Up with Community

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Women in Marketing: Empowering the Next Generation of Leaders

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AI’s Flattering Filter: When Generative Technology Ignores the Grime

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3 Benefits of Hiring an Industry Outsider for Your Marketing

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In The News & Media

Marketing With Heart: How Empathy-Driven Leadership Builds Brands That Last

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YouTube

Podcasts

Diary of An ADHD Strategist Podcast

by Eli Dervonte | Deanna Reed, Chief Marketing Officer of Virtual Coworker, joins the podcast to discuss her journey with stage fright, her use of AI in marketing, and her plans to launch a community for marketing professionals called Lead Teach Market. She discusses how she uses AI as a tool to enhance her marketing efforts, saving time and increasing efficiency, and shares how AI can be used in other fields like art and music. Reed, whose son is autistic, also draws parallels between AI and autism, highlighting how her personal experiences have influenced her approach to AI. Reed's passion for marketing is evident as she talks about her career trajectory, from starting as a receptionist to pursuing a doctorate in business administration. She emphasizes the importance of lifelong learning in the ever-evolving field of marketing and offers insights into her client-focused approach, which involves understanding the root of a client's problem and working backwards to create a holistic solution. She believes in the power of empathy and mentorship, both in leadership and in life, which has inspired her to create Lead Teach Market, a community designed to provide support and learning opportunities for marketing professionals at all levels.

Phantom Electric Ghost Podcast

by Phantom Electric Ghost | Navigating Marketing’s Ethical Dilemma: Trust, Privacy, and AI Meet Deanna Read — a CMO for Virtual Coworker, strategic marketing consultant, and digital marketing expert with a deep passion for B2I marketing and integrating AI into marketing strategies. Deanna empowers businesses to connect on a deeper level with their audiences. With years of experience, a soon-to-be doctorate in Strategic Marketing, and a focus on leadership, mentorship, and marketing, Deanna brings a unique blend of cutting-edge tactics and relationship-based approaches. She’s dedicated to sharing her knowledge and inspiring the next generation of marketers through her work and insights.